Technology

Driving growth in the tech sector with results-oriented, curiosity-powered innovation

Most tech brands are built for launch, not longevity. We design hybrid brand activations that combine hands-on discoveries with digital utility, making it easier than ever for consumers to see, try, and ultimately believe in your products.

Curious? Us too.

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Brands we’ve worked with in this sector:

Cisco

ABB

Tesla Energy

Amazon

Dyson

Cisco

ABB

Tesla Energy

Amazon

Dyson

Cisco

ABB

Tesla Energy

Amazon

Dyson

Cisco

ABB

Tesla Energy

Amazon

Dyson

Cisco

ABB

Tesla Energy

Amazon

Dyson

A line of colourful shapes

The evolving challenges of marketing in the tech sector:

In a crowded tech landscape, cutting through isn’t just about reach — it’s about helping people understand your product, and take action. 

Thinking curiously helps us craft campaigns that provoke emotional responses, translating tech-speak into human-speak, helping you showcase the experience of using your tech, not just how it works.

New technologies emerge daily, which is great in principle — but the constant disruption and overwhelming noise of the tech space makes it difficult to command and maintain attention.

Technology, for all its functional brilliance, isn’t always easy to understand. By focusing on the tangible benefits and every day applications, we can help audiences understand, engage with, and — ultimately — embrace your innovations.

The tech market is saturated with competing products and services. Standing out necessitates a bold, innovative approach that transcends traditional marketing methods.

How we push tech brands forward in a hyper-competitive landscape

At Curious Nation, we craft one-of-a-kind brand activations designed to spark genuine curiosity, and drive measurable results for tech brands in Australia and New Zealand.

We create activations with a deliberate digital handover, giving consumers a reason to keep engaging post-trial or post-purchase. Whether it’s a custom onboarding journey, gamified follow-ups, or content drops tied to behaviour or usage, we help brands extend the brand experience in meaningful, relevant ways.

Experiential & events

We think curiously to craft attention-grabbing events and experiences that prompt an emotional response — and drive business growth.

Digital & interactive activations

From AR/VR activations to bespoke apps.

Retail marketing

From hands-on experiences to strategic activations.

Influencer & community engagement

Helping you build/nurture the vibrant communities around your tech.

Sponsorships & partnerships

Strategic collaborations that power interest in your tech.
Send us your brief — we’re Curious

Case study:

Amazon Alexa Skills: ‘Give Your Brand a Voice’ Series

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The challenge:

Raise awareness of the untapped potential of voice technology by showcasing how leading ANZ brands are using Alexa Skills to innovate and engage.

Our solution:

We created Give Your Brand a Voice — a nine-part documentary-style video series featuring real brand stories across industries. Each film spotlighted how Alexa Skills were imagined, built, and launched, capturing the emotional and practical power of voice-led experiences. From Coca-Cola to Blind Low Vision NZ, we helped Amazon show — not just tell — what’s possible with Alexa.

The results:

The series positioned Amazon Alexa as a leader in voice innovation, inspired new industry conversations, and gave brands a compelling reason to explore voice as a powerful tool for customer connection.

Our insatiable curiosity powers data-driven disruption

We understand that in the tech sector, innovation isn’t just about creativity — it’s about delivering measurable results. 

That’s why we combine our Curious Thinking™ with Actionable Insights™, our data analysis process, ensuring that every campaign drives engagement, user adoption, and growth within the market.

Curiosity-led audience discovery

We harness data to explore what truly drives your audience — uncovering unexpected insights through a blend of intelligent analysis and the human touch.

Personalised engagement journeys

Guided by insight and curiosity, we craft tailored messaging strategies that spark interest, deepen connections, and keep conversations flowing.

Loyalty through understanding

By staying curious about evolving behaviours and needs, we help you build long-term brand affinity that turns users into loyal advocates.

Curious? Us too.

Let’s craft your next unforgettable brand activation. Reach out to discover how we can help you make a meaningful impact.

Let's chat