Retail

Brand activations that drive footfall, boost sales, and create lasting customer connections.

From high-performing in-store promotions to bold digital experiences, our brand activations are built to deliver impactful moments for retail brands — moments that win share of attention *and* shelf.

Curious? Us too.

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Brands we’ve worked with in this sector:

Big W

Woolworths

Endeavour Group

Big W

Woolworths

Endeavour Group

Big W

Woolworths

Endeavour Group

Big W

Woolworths

Endeavour Group

Kraft Heinz

Dean & Monroe

Asahi Breweries

Kraft Heinz

Dean & Monroe

Asahi Breweries

Kraft Heinz

Dean & Monroe

Asahi Breweries

Kraft Heinz

Dean & Monroe

Asahi Breweries

Kraft Heinz

Dean & Monroe

Asahi Breweries

Kraft Heinz

Dean & Monroe

Asahi Breweries

Kraft Heinz

Dean & Monroe

Asahi Breweries

Kraft Heinz

Dean & Monroe

Asahi Breweries

Kraft Heinz

Dean & Monroe

Asahi Breweries

Kraft Heinz

Dean & Monroe

Asahi Breweries

Kraft Heinz

Dean & Monroe

Asahi Breweries

A line of colourful shapes

The challenges of marketing within the retail sector:

Marketing in retail is a constant battle for attention, loyalty and differentiation. With evolving consumer expectations and an increased demand for omnichannel experiences, brands need to navigate a landscape that shifts almost daily.

Retail is a highly competitive place to operate within, with both brick-and-mortar stores and ecommerce platforms jostling for customer attention. Escalating price wars, endless promos, and expansive brand loyalty programs make it hard to stand out.

Retailers have limited space, time and patience for brand ideas that don’t deliver on their ambitious KPIs. If they don’t believe in your marketing activity — or see how it will shift product — they won’t back it.

With the rise of eComm and convenience culture, physical retail needs to work harder than ever to justify the visit. Most retail environments still feel purely functional, missing opportunities to engage, entertain, or build brand memory.

How we use Curious Thinking™ to help retail brands excel in a crowded field

We design retail activations that don’t just live on the shelf, but leap off it! We use curiosity to design moments that compel, from in-store disruptions to digital handovers. It’s all about constructing brand-building activations that bring people into store, and guide them all the way to product in hand, amplifying reach, driving growth, and forging emotional connections and loyalty. 

Retail marketing

Interactive, engaging, dynamic brand moments that resonate with shoppers, helping your brand stand tall in a crowded marketplace.

Experiential & events

Memorable, curiosity-driven experiences that resonate with shoppers, increasing foot traffic, boosting sales and amplifying brand presence.

Influencer & community engagement

We harness authentic connections and influential figures to deepen the connection between your brand and your customers.

Digital & interactive activations

Curiosity-driven omnichannel experiences that seamlessly connect your physical stores with your digital touchpoints.

Sponsorships & partnerships

Strategic collaborations that boost your brand and drive sales and engagement.
Send us your brief — we’re Curious

Case study:

Whitlock’s Tales of Delicious Demise AR Portal

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The challenge:

Create an immersive, high-impact launch for Whitlock’s new bold sauce range - one that lived up to the adventurous spirit of the brand’s “Tales of Delicious Demise” concept.

Our solution:

We built a world-first web AR portal that let users step into Whitlock’s virtual world via their phone cameras. Gamified challenges, interactive storytelling, and an NFT charity collaboration turned this into more than a launch - it became an experience.

The results:

$5.1 million in retail sales value, 14.3 million engaged across social platforms, and 3+ minutes average dwell time within the AR portal.

Case study:

Calling All Platriots

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The challenge:

Encourage chefs, QSRs, and foodservice distributors to switch from imported pineapples to 100% Australian-grown Golden Circle pineapples, while raising awareness of the brand’s commitment to supporting local farmers.

Our solution:

We launched the Calling All Platriots campaign, featuring a video series with chefs from Melbourne, Sydney, and Brisbane showcasing Aussie-grown pineapples. The campaign also included Froot Camp - an immersive brand experience where chefs explored Golden Circle’s Brisbane factory and local pineapple farms.

The results:

Through targeted social media activation and a trade promotion, we effectively positioned Golden Circle as the only supplier of Australian-sourced canned pineapples, boosting both brand loyalty and support for local agriculture.

Case study:

Heinz Ketchup x AFL

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The brief:

Overcome the perception of ketchup as an ‘American’ product and increase market share in the Australian tomato sauce market, where 67% of buyers couldn’t distinguish between brands.

Our solution:

We brought Heinz and AFL fans together with a high-energy stadium activation designed for maximum engagement. A bustling sampling zone offered mini pies topped with limited-edition AFL team-branded Heinz Ketchup, immersing fans in the experience. The "Pass the Heinz" handball game added a fun, competitive edge, rewarding participation with branded prizes and reinforcing the connection between Heinz and footy culture.

The results:

The creative sampling and gamification double play converted thousands of tomato sauce users into lifelong Heinz believers.

Our insatiable curiosity extends to how we use data too

We know brands in the retail sector need campaigns that feel fresh, innovative, and attention grabbing.

That’s why we combine our Curious Thinking™ with Actionable Insights™, our data analysis process, ensuring that every campaign drives engagement, user adoption, and growth within the market.

Curiosity-led audience discovery

We harness data to explore what truly drives your audience — uncovering unexpected insights through a blend of intelligent analysis and the human touch.

Personalised engagement journeys

Guided by insight and curiosity, we craft tailored messaging strategies that spark interest, deepen connections, and keep conversations flowing.

Loyalty through understanding

By staying curious about evolving behaviours and needs, we help you build long-term brand affinity that turns users into loyal advocates.

Curious? Us too.

Let’s craft your next unforgettable event. Reach out to discover how we can help you make a meaningful impact.

Let's chat