FMCG

Brand activations that activate curiosity and turn awareness into action.

Fast-Moving Consumer Goods (FMCG) is low-cost, high-turnover and locked in fierce competition. Winning over rushed shoppers or die-hard brand loyalists requires more than standard marketing – it demands brand activations that go beyond the obvious.

Curious? Us too.

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Brands we’ve worked with in this sector:

Kraft Heinz

Mondelez

Sanitarium

Kraft Heinz

Mondelez

Sanitarium

Kraft Heinz

Mondelez

Sanitarium

Kraft Heinz

Mondelez

Sanitarium

Kraft Heinz

Mondelez

Sanitarium

Kraft Heinz

Mondelez

Sanitarium

Kraft Heinz

Mondelez

Sanitarium

Woolworths

Froneri

Kraft Heinz

Woolworths

Froneri

Kraft Heinz

Woolworths

Froneri

Kraft Heinz

Woolworths

Froneri

Kraft Heinz

Woolworths

Froneri

Kraft Heinz

Woolworths

Froneri

Kraft Heinz

Woolworths

Froneri

Kraft Heinz

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The challenges of marketing within the FMCG sector:

Marketing FMCG products demands agility, creativity, commercialism and a robust understanding of ever-changing consumer preferences. With shifting trends, brands must move as fast for their goods to stay relevant.

It can be hard to stand out in a crowded field. While we believe humans are curious by nature, inspiring that curiosity, the willingness to try new things, is harder than ever with fleeting attention spans and time-starved customers.

Retailers want activations that drive footfall and basket size. Brands want to bring their campaign to life in-store and on-shelf. But unless your idea delivers for both, it rarely gets the green light. And let’s be frank — many ideas aren’t built with the full path-to-purchase in mind.

Younger consumers are less loyal, more distracted, and harder to impress. Even iconic FMCG brands struggle to feel relevant if their presence is limited; Gen Z and millennials want interaction, authenticity and something worth sharing.

How we help FMCG brands outmuscle
their competition

We believe curiosity is a key driver of shopper behaviour. And there is appetite for change – 69% of Aussies will switch to a new brand if they are compelled by the features and/or benefits. 

We use our own Curious Thinking™ to create campaigns that are fresh, innovative and impactful. From shopper activation to aisle disruption, we focus on what really matters: products in basket, not just eyeballs on branding.

Experiential & events marketing

Brand activations that intrigue, engage, and spark curiosity to transform business outcomes.

Retail marketing

From dynamic in-store experiences to high-impact brand moments, we create activations that disrupt the traditional retail environment.

Influencer & community engagement

Leveraging trusted voices to amplify your brand and create organic buzz.

Digital & interactive activations

Drawing attention to your brand in-person and online.

Sponsorships & partnerships

Strategic collaborations that boost awareness and drive growth.
Send us your brief — we’re Curious

Case study:

Calling All Platriots

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The brief:

Encourage chefs, QSRs, and foodservice distributors to switch from imported pineapples to 100% Australian-grown Golden Circle pineapples, while raising awareness of the brand’s commitment to supporting local farmers.

Our solution:

We launched the Calling All Platriots campaign, featuring a video series with chefs from Melbourne, Sydney, and Brisbane showcasing Aussie-grown pineapples. The campaign also included Froot Camp - an immersive brand experience where chefs explored Golden Circle’s Brisbane factory and local pineapple farms.

The results:

Through targeted social media activation and a trade promotion, we effectively positioned Golden Circle as the only supplier of Australian-sourced canned pineapples, boosting both brand loyalty and support for local agriculture..

Case study:

Heinz Ketchup x AFL

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The challenge:

Overcome the perception of ketchup as an ‘American’ product and increase market share in the Australian tomato sauce market, where 67% of buyers couldn’t distinguish between brands.

Our solution:

We brought Heinz and AFL fans together with a high-energy stadium activation designed for maximum engagement. A bustling sampling zone offered mini pies topped with limited-edition AFL team-branded Heinz Ketchup, immersing fans in the experience. The "Pass the Heinz" handball game added a fun, competitive edge, rewarding participation with branded prizes and reinforcing the connection between Heinz and footy culture.

The results:

The creative sampling and gamification double play converted thousands of tomato sauce users into lifelong Heinz believers.

Case study:

Whitlock’s Tales of Delicious Demise AR Portal

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The challenge:

Create an immersive, high-impact launch for Whitlock’s new bold sauce range - one that lived up to the adventurous spirit of the brand’s “Tales of Delicious Demise” concept.

Our solution:

We built a world-first web AR portal that let users step into Whitlock’s virtual world via their phone cameras. Gamified challenges, interactive storytelling, and an NFT charity collaboration turned this into more than a launch - it became an experience.

The results:

$5.1M in retail sales, 14.3M+ social reach, and over 3 minutes average dwell time - proving bold ideas (and bold flavours) win big when curiosity leads the way.

Our insatiable curiosity extends to the data, too

We know brands in the FMCG sector want campaigns that are bold, inventive, and decisive. 

That’s why we combine our Curious Thinking™ with Actionable Insights™, our data analysis process, ensuring that every campaign drives engagement, user adoption, and growth within the market.

Curiosity-led audience discovery

We harness data to explore what truly drives your audience — uncovering unexpected insights through a blend of intelligent analysis and the human touch.

Personalised engagement journeys

Guided by insight and curiosity, we craft tailored messaging strategies that spark interest, deepen connections, and keep conversations flowing.

Loyalty through understanding

By staying curious about evolving behaviours and needs, we help you build long-term brand affinity that turns users into loyal advocates.

Curious? Us too.

Let’s craft your next unforgettable event. Reach out to discover how we can help you make a meaningful impact.

Let's chat