Whitlock’s Tales of Delicious Demise AR Portal
Turning bold flavours into an unforgettable virtual experience
Client:
Whitlocks, a Kraft Heinz Brand
The brief
Whitlock’s isn’t just about sauces — it’s about flavour-packed adventures. To launch their daring new range across Australia and New Zealand, they needed an experience as bold as their ingredients. Enter “Tales of Delicious Demise” — a creative world where flavour has a story. Our challenge? Bring it to life in a way that truly immersed audiences in the adventure.
Our curious spark
How do you make people experience flavour before they’ve even had a taste? We asked ourselves, “What if we could turn Whitlock’s world into a place you could step into?” The answer: a first-of-its-kind Web AR portal, transforming storytelling into an interactive, gamified experience.
Why this campaign matters
In a saturated FMCG market, you can’t just shout louder — you have to invite people in. Into a gamified, curiosity-fuelled world where bold flavours had their own storyline, and fans could taste the adventure before even picking up a bottle.
Activating curiosity and creativity
Our curious crew at work
This wasn’t just a sauce launch — it was an experience. By combining gamification, immersive storytelling, and cutting-edge Web AR, we gave Whitlock’s audience a new way to engage with flavour. Every interaction pulled them deeper into the brand’s world, proving that when curiosity leads, innovation follows.
Proof that curiosity pays off
Retail success
$5.1M USD in retail sales value.
Social reach
14.3M people engaged across platforms.
Immersive impact
3+ minutes average dwell time in the AR portal.
Lessons in curiosity
Whitlock’s campaign proved that experiences create deeper connections. By asking, “How can we make flavour an adventure?”, we turned a simple product launch into an unforgettable journey — one that didn’t just tell a story, but let people step inside it.