Tesla Energy Powerwall 3 Launch
Plugging into real-world impact with a high-voltage brand experience
Client:
Tesla
The brief
Tesla’s newest innovation, Powerwall 3, had landed in Australia — and they needed a way to make its power feel personal. More than a product launch, this was about showcasing how the future of energy could be smart, sustainable and sitting in your own garage. The ask? Turn advanced tech into an accessible experience, shift perceptions around energy independence, and spark curiosity in homes across the country.
Our curious spark
How do you bring to life a product you can’t see in action — and one that literally runs in the background? You flip the script. Rather than focus on specs, we turned our curious focus on people — their homes, their power bills, and their desire to feel more in control.
Why this campaign needed to make a splash
For everyday Australians, the energy conversation can be confusing, invisible, or simply out of reach. We needed to cut through the jargon and show how the Powerwall 3 can change lives — not just electricity bills.
Activating curiosity and creativity
Our curious crew at work
We approached this launch like an energy circuit — connecting design, education, and human insight to create a powerful current of engagement.
It wasn’t about just seeing a product. It was about feeling what energy independence could mean for your home, your family and your future, with displays that felt fresh, current, and electric.
Proof that curiosity pays off
Highly charged engagement
Thousands of visitors across Sydney and Melbourne engaged deeply with the experience — not just attending, but staying, asking questions, and wanting more.
Conversations that converted
Every touchpoint was designed to inspire action, and we saw a surge in qualified leads and digital follow-ups.
Tech, made tangible
A complex product became instantly understandable — proving that when you ground innovation in storytelling, you’re guaranteed to get a spark.
Lessons in curiosity
By asking, “How do we make the invisible feel powerful?” we delivered a launch experience that brought future-facing tech into the here and now. The result? Not just a memorable moment — but a movement toward smarter, cleaner homes across Australia.