Amazon Alexa Skills: ‘Give Your Brand a Voice’ Series

Bringing voice technology to life through powerful brand storytelling

Client:

Amazon Alexa ANZ

The brief

Amazon wanted to raise awareness of the untapped potential of voice technology by showcasing how major brands across Australia and New Zealand were already leveraging Alexa Skills in powerful and practical ways. The goal? Inspire more brands to join the voice revolution and bring their services to life via smart, conversational experiences.

Our curious spark

How do you demonstrate the potential of an invisible technology? You fuel curiosity. We knew the key was to capture the human side of voice — showing how Alexa had become part of people’s everyday lives while proving how brands could connect with customers through this seamless, hands-free medium.
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Why this campaign mattered

With Alexa already in over 100 million homes worldwide, voice interaction is fast becoming the norm. But many brands are still unsure how to enter the space. Amazon’s ‘Give Your Brand a Voice’ series bridges that gap — spotlighting early adopters and demonstrating how voice can be used to inform, entertain, support and serve.

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Activating curiosity and creativity

Create a documentary-style video series that gives brands across industries a platform to tell their Alexa journey — from idea to implementation. A series built on authenticity and impact.

We developed, produced and directed a nine-part branded content series highlighting how brands were using Alexa to innovate. Key highlights included:

A top-level video introducing Alexa’s capabilities, featuring moments from all participating brands.

In-depth interviews and behind-the-scenes footage for each participating partner — including Coca-Cola Australia, Huggies, Blind Low Vision New Zealand, Fox Sports, Nova Radio, Kinderling Kids Radio, Taste (FoodCorp), and AGL.

The series was launched across Amazon’s digital channels, driving industry interest and further positioning Alexa as an essential tool for brand engagement.
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Our curious crew at work

We worked closely with Amazon and each participating brand to craft stories that felt personal and practical. From ideation to final delivery, our team ensured every film struck the perfect balance between emotion and insight — capturing the creative potential of voice technology and making it accessible to a wide business audience.

Proof that curiosity pays off

Nine engaging films

Showcasing Alexa Skills across diverse sectors — from parenting to sports and energy.

Cross-industry inspiration

Brands saw first-hand how others were embracing voice, prompting new ideas and conversations.

Strategic storytelling

The campaign positioned Amazon as a thought leader in voice innovation, reinforcing the value of early adoption.

Lessons in curiosity

By asking, “What does your brand sound like?”, we helped Amazon reframe voice as a branding opportunity — not just a tech trend. The result was a campaign that not only informed but empowered.

See our work

See our work

See our work

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