Experiential & Events Marketing

Using our hearts, minds and Curious Thinking™ to go beyond the obvious with experiences and events.

We’re an experiential & events marketing agency that harnesses Curious Thinking™ to drive business growth. Because the best way to cut through is by creating experiences that people can feel, share, and remember — activations that move audiences from curiosity to connection, and from connection to commercial impact.

Curious? Us too.

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Clients that have asked for our curiosity:

Noble Fellows

Asahi

Carlton & United Breweries

Woolworths

Big W

Endeavour Group

Qantas

Noble Fellows

Asahi

Carlton & United Breweries

Woolworths

Big W

Endeavour Group

Qantas

Trade Me Property

Kraft Heinz

Sanitarium

AGL Energy

Sydney Water

Trade Me Property

Kraft Heinz

Sanitarium

AGL Energy

Sydney Water

Trade Me Property

Kraft Heinz

Sanitarium

AGL Energy

Sydney Water

Trade My Property

Kraft Heinz

Sanitarium

AGL Energy

Amazon

Watercare

Warner Music

Department of Education VIC

ABB

ACC

Tesla Energy

Amazon

Watercare

Warner Music

DE Vic

ACC

ABB

Tesla Energy

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Why events & experiential marketing can be the difference maker for brands

In a world where audiences are overloaded with ads, brands need more than impressions – they need impact. That’s why so many brands turn to experiential marketing and brand activations. From live events to digital activations, these experiences cut through the noise, deliver measurable engagement, and turn curiosity into commercial growth.

Research shows that 85% of customers are more inclined to buy a product or service after attending a live marketing event. Stoking curiosity drives conversion, and delivers measurable commercial impact.

A shared brand experience doesn’t just create engagement — it fuels word-of-mouth, social sharing, and user-generated content that extends reach far beyond the event itself.

From immersive installations to digital interactivity, activations let brands demonstrate creativity, innovation, and leadership in ways traditional campaigns can’t.
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Curiosity-powered experiential & events marketing

We believe experiential marketing should be driven by the same curiosity that’s powered humanity’s greatest achievements. That need to ask ‘why not?’, the need to push for more, and the need to dream bigger.

Our experiential marketing services are cutting-edge experiences that engage and inspire your customers on a deeper level. It’s not just a buzzword; it’s a way to drive real, measurable brand growth with campaigns that feel special.

The power of curiosity

Curiosity propels humans towards deeper engagement and more meaningful goals. Don’t just take our word for it; the research paints the picture.

Affecting activations

We get brands noticed by creating attention-grabbing experiences that prompt an emotional response — building engagement, a sense of connection, and genuine desire.

Standing out

In today's crowded market space, the same-old marketing campaigns no longer cut it. If you want to be different as an events marketing agency, you have to do different.

Our curious DNA

Making new discoveries and exploring new perspectives is deeply embedded in our DNA. Our perpetual curiosity ensures our creativity stays fresh, current and vital.

Our work

Big Gay Out

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Our work

Woolworths Home Burgers Pop-Up

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Our work

Bluey Ice Cream Van Roadshow

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Our work

Watercare Central Interceptor Discovery Centre

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FAQs

An experiential marketing agency designs and delivers live and digital brand experiences that go beyond traditional advertising. At Curious Nation, that means creating activations that spark curiosity, drive engagement, and lead to measurable growth — whether it’s a pop-up, a festival activation, or a digital-first experience.

Because impressions alone aren’t enough anymore. Event and experiential marketing cut through the noise by immersing audiences in your brand story. When people interact, share, and remember, it creates genuine connection — the kind that drives trial, loyalty, and advocacy.

Experiential marketing events are designed with purpose: not just to gather people, but to engage them with your brand in meaningful, memorable ways. That could be through interactive installations, product trial moments, or immersive storytelling. The result? Experiences that inspire audiences to take action.

We offer a full spectrum of experiential marketing services — from creative strategy and campaign design, through to pop-ups, installations, event production, and hybrid activations that blend digital and live. Every campaign is built around your objectives, audience, and ROI goals.

We don’t do “nice to have” experiences. Every activation has KPIs built in — from footfall and dwell time to sales uplift, data capture, or social reach. Our experiential marketing agency approach ensures you see clear, commercial impact from your investment.

Curious? Us too.

Let’s craft your next unforgettable activation. Reach out to discover how we can help you make a meaningful impact.

Let's chat