We’ve got some exciting news: Curious Nation has been named a finalist at the 2026 B&T Awards!

The B&T Awards celebrate some of the best work, people and agencies across Australia & New Zealand’s advertising, marketing and media industry, so earning a place on this year’s finalist list is something we’re incredibly proud of.

The recognition comes after a year of growth and innovation for Curious Nation, as we’ve continued to help brands navigate an increasingly connected activation landscape across Australia and New Zealand.

Central to that has been our belief that the most effective activation doesn’t happen in silos. By bringing together shopper, experiential, partnerships, retail media, PR and social, we’re helping brands create more connected experiences that get people interested, involved, talking and acting.

Alongside the breadth of work delivered with our clients and partners across ANZ, we’ve continued to invest in understanding where the industry is heading, including through our Activation Effectiveness Barometer (AEB) research.

“Whether we’re building campaigns, shaping brands or finding new ways to connect with audiences, curiosity sits at the heart of how we approach every brief. Recognition like this is a brilliant reminder of what can happen when you combine that curiosity with great ideas, strong partnerships and people who genuinely, truly care about the work,” Meredith Cranmer, co-founder and Managing Director, explains.

“This recognition belongs to everyone who has contributed to what Curious Nation has become. A huge thank you to our team, our clients, our partners and all the brilliant people we work with across ANZ. It’s the collective energy, expertise and trust across those relationships that allows us to keep pushing the work forward.”

Looking ahead

The next stage will see finalists in the Agency of the Year categories take part in live judging on 5 November, ahead of the B&T Awards ceremony.

We’re looking forward to sharing more of the Curious Nation story with the judges and celebrating alongside some brilliant agencies from across the industry.