FMCG

FMCG brand activations that turn everyday shoppers into loyal buyers

The FMCG (Fast Moving Consumer Goods) sector is fast, crowded, and fiercely competitive. Shoppers make decisions in seconds, and loyalty is always up for grabs. To cut through, brands need more than shelf space or awareness campaigns – they need FMCG brand activations that spark curiosity, drive trial, and turn baskets into business growth.

Curious? Us too.

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Brands we’ve worked with in this sector:

Kraft Heinz

Mondelez

Sanitarium

Kraft Heinz

Mondelez

Sanitarium

Kraft Heinz

Mondelez

Sanitarium

Kraft Heinz

Mondelez

Sanitarium

Kraft Heinz

Mondelez

Sanitarium

Kraft Heinz

Mondelez

Sanitarium

Kraft Heinz

Mondelez

Sanitarium

Woolworths

Froneri

Kraft Heinz

Woolworths

Froneri

Kraft Heinz

Woolworths

Froneri

Kraft Heinz

Woolworths

Froneri

Kraft Heinz

Woolworths

Froneri

Kraft Heinz

Woolworths

Froneri

Kraft Heinz

Woolworths

Froneri

Kraft Heinz

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Why experiences and activations can win in the FMCG sector

Advertising alone can’t keep up with the speed of the FMCG sector. Shoppers want products they can see, taste, and experience – which is why experiential marketing and brand activations for FMCG, guided by curiosity, are the most powerful levers for growth.

In a crowded aisle, it’s the unexpected that wins. FMCG brand activations create bold, disruptive moments that capture attention and influence purchase.

Shopper marketing activations connect products with people in memorable ways – from in-store sampling to high-energy pop-ups – driving trial and immediate basket lift.

The most effective FMCG experiential marketing doesn’t stop at awareness. By combining retail activations with smart data capture and re-engagement, brands can turn one-time buyers into repeat advocates.

How we harness curiosity to help FMCG brands win at shelf — and beyond

We believe curiosity is a key driver of shopper behaviour. And there is appetite for change – 69% of Aussies will switch to a new brand if they are compelled by the features and/or benefits. 

We use our own Curious Thinking™ to create FMCG brand activations that are fresh, innovative and impactful. From shopper activation to aisle disruption, we focus on what really matters: products in basket, not just eyeballs on branding.

Experiential & events marketing

Brand activations that intrigue, engage, and spark curiosity to transform business outcomes.

Retail marketing

From dynamic in-store experiences to high-impact brand moments, we create activations that disrupt the traditional retail environment.

Influencer & community engagement

Leveraging trusted voices to amplify your brand and create organic buzz.

Digital & interactive activations

Drawing attention to your brand in-person and online.

Sponsorships & partnerships

Strategic collaborations that boost awareness and drive growth.
Send us your brief — we’re Curious

Case study:

Calling All Platriots

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The brief:

Encourage chefs, QSRs, and foodservice distributors to switch from imported pineapples to 100% Australian-grown Golden Circle pineapples, while raising awareness of the brand’s commitment to supporting local farmers.

Our solution:

We launched the Calling All Platriots campaign, featuring a video series with chefs from Melbourne, Sydney, and Brisbane showcasing Aussie-grown pineapples. The campaign also included Froot Camp - an immersive brand experience where chefs explored Golden Circle’s Brisbane factory and local pineapple farms.

The results:

Through targeted social media activation and a trade promotion, we effectively positioned Golden Circle as the only supplier of Australian-sourced canned pineapples, boosting both brand loyalty and support for local agriculture..

Case study:

Heinz Ketchup x AFL

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The challenge:

Overcome the perception of ketchup as an ‘American’ product and increase market share in the Australian tomato sauce market, where 67% of buyers couldn’t distinguish between brands.

Our solution:

We brought Heinz and AFL fans together with a high-energy stadium activation designed for maximum engagement. A bustling sampling zone offered mini pies topped with limited-edition AFL team-branded Heinz Ketchup, immersing fans in the experience. The "Pass the Heinz" handball game added a fun, competitive edge, rewarding participation with branded prizes and reinforcing the connection between Heinz and footy culture.

The results:

The creative sampling and gamification double play converted thousands of tomato sauce users into lifelong Heinz believers.

Case study:

Whitlock’s Tales of Delicious Demise AR Portal

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The challenge:

Create an immersive, high-impact launch for Whitlock’s new bold sauce range - one that lived up to the adventurous spirit of the brand’s “Tales of Delicious Demise” concept.

Our solution:

We built a world-first web AR portal that let users step into Whitlock’s virtual world via their phone cameras. Gamified challenges, interactive storytelling, and an NFT charity collaboration turned this into more than a launch - it became an experience.

The results:

$5.1M in retail sales, 14.3M+ social reach, and over 3 minutes average dwell time - proving bold ideas (and bold flavours) win big when curiosity leads the way.

Our insatiable curiosity extends to the data, too

We know brands in the FMCG sector want campaigns that are bold, inventive, and decisive. 

That’s why we combine our Curious Thinking™ with Actionable Insights™, our data analysis process, ensuring that every campaign drives engagement, user adoption, and growth within the market.

Curiosity-led audience discovery

We harness data to explore what truly drives your audience — uncovering unexpected insights through a blend of intelligent analysis and the human touch.

Personalised engagement journeys

Guided by insight and curiosity, we craft tailored messaging strategies that spark interest, deepen connections, and keep conversations flowing.

Loyalty through understanding

By staying curious about evolving behaviours and needs, we help you build long-term brand affinity that turns users into loyal advocates.

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FAQs

FMCG brand activations are high-impact campaigns that bring fast-moving consumer goods to life for shoppers. From in-store sampling to immersive retail activations, they spark curiosity, drive trial, and build long-term loyalty in a category where decisions happen in seconds.

FMCG experiential marketing goes beyond shelf presence. By letting shoppers taste, touch, and interact with products, these activations create memorable moments that influence basket choices and strengthen brand preference.

Shopper marketing activations are targeted campaigns that engage consumers right at the point of decision – in store or online. They include aisle disruption, branded displays, and interactive experiences that encourage purchase and increase basket size.

Retail activations are designed to stand out in crowded aisles. By creating dynamic in-store experiences, they capture shopper attention, generate immediate trial, and convert awareness into measurable sales growth.

Yes. While many activations happen in-store, FMCG experiential marketing can also include events, sponsorships, influencer campaigns, and digital experiences – all designed to amplify reach and connect with shoppers beyond the aisle.

Curious? Us too.

Let’s craft your next unforgettable activation. Reach out to discover how we can help you make a meaningful impact.

Let's chat