DE Vic Station Ideation Mini Melbourne 2.0
Turning virtual city-building into an inspiring, real-world learning experience
Client:
Department of Education Victoria
The brief
The Department of Education Victoria and the Metro Tunnel Project had already brought Melbourne to life in Minecraft. Now, they wanted to take it further. The goal? Reimagine Mini Melbourne as a more dynamic learning experience that previewed the future Town Hall station — and empowered students to be the designers.
Our curious spark
How do you turn a digital train station into a classroom? You gamify it. We developed Mini Melbourne 2.0: a next-level Minecraft mission that challenged students to reimagine the new Town Hall station through Station Ideation — a design-led challenge that tested creativity, critical thinking, and collaboration.
Why this campaign mattered
Gamified education doesn’t just engage students — it transforms how they see the world. By letting young minds step inside the city’s future and shape it for themselves, this campaign connected curriculum outcomes with creativity, and education with real-world infrastructure.
Activating curiosity and creativity
Our curious crew at work
We combined digital craft, event design, and a deep understanding of curriculum needs to deliver something unforgettable. From code to cube, every detail was designed to ignite young minds and get educators thinking differently about immersive learning.
Proof that curiosity pays off
Student engagement
Mini Melbourne 2.0 gave learners across Victoria a fun, future-focused reason to engage with STEM, urban design, and sustainability.
Teacher advocacy
Educators walked away inspired — excited by the potential of Minecraft in the classroom and the power of experiential education.
Innovation recognised
The 3D cube became a highlight of EduTech, drawing high footfall and strong media interest.
Lessons in curiosity
By asking, “How do we turn a train station into a learning moment?” we helped transform Mini Melbourne from a map into a mission — giving students a chance to build the future, one block at a time.