Scan. Win. Swisse. Repeat.
Gamifying daily habits to build lasting brand connections
Client:
Swisse
The brief
Swisse wanted to move beyond traditional media and create a digital experience that turned multivitamin use into a daily engagement moment. The goal? Drive product consistency, reward loyalty, and capture valuable behavioural insights that could inform future brand strategies.
Our curious spark
How do you ensure vitamins don’t get forgotten, even when they’re right in front of you? By turning intention into action through gamification. We knew consistency was the missing link between consumer intent and actual habit formation. That’s why we built a clever behavioural nudge into the Sleep. Eat. Swisse. Repeat. campaign: a simple scan, daily rewards, and the encouragement to keep going.
Why this campaign mattered
Most consumers buy vitamins with the best intentions but struggle to build a habit around them. Swisse’s ‘Scan. Win. Swisse. Repeat.’ campaign not only tackled this behaviour but transformed it into a playful daily ritual.
The campaign also addressed a critical gap: while Swisse has access to robust sales data, they lacked insight into what happens once the product reaches the consumer. This activation bridged that gap, offering Swisse invaluable data on real-world usage patterns, loyalty, and digital engagement triggers.
Activating curiosity and creativity
Our curious crew at work
This wasn’t just about driving sales — it was about creating a 1:1 relationship between Swisse and its consumers. By embedding the brand into a daily health routine, we turned multivitamin use into a moment of joy, reward, and connection.
Proof that curiosity pays off
Engaged consumers
Thousands of participants embraced the daily ritual, scanning consistently and sharing their streaks online.
Captured insights
Swisse gained behavioural data that bridged the gap between purchase and usage, offering invaluable insights into loyalty and engagement.
Strengthened connections
Beyond sales, the campaign fostered a deeper relationship between Swisse and its consumers, laying the groundwork for future CRM strategies.
Lessons in curiosity
By asking, “How can we make daily health more engaging?” we turned a simple vitamin into a rewarding experience. The result? A campaign that didn’t just build habits — it built brand loyalty.