Hot Wheels Monster Trucks Live™ Glow Party
Supercharging sponsorship with curiosity-driven family experiences
Client:
Big W
The brief
BIG W, as Presenting Partner of Hot Wheels Monster Trucks Live™ Glow Party, needed to transform their sponsorship into meaningful family experiences across Australia. The challenge was creating an activation that not only celebrated the exclusive Hot Wheels Monster Truck products but also drove genuine connections with the BIG W brand both in-store and online.
Our curious spark
How do you turn a retail sponsorship into an unforgettable experience that resonates with 120,000 young families? We embraced curiosity to create vibrant, interactive moments that transcended traditional brand activations — making BIG W the hero in a world of monster trucks and glowing enthusiasm.
Why this campaign matters
This was about creating glowing family memories that positioned BIG W as more than just a retail partner. In an era where consumers crave connection over commercials, it was time to prove that thoughtful, curiosity-led brand activations can deliver real impact.
Activating curiosity and creativity
Our curious crew at work
Every element of the activation was designed to enhance the event experience while establishing authentic connections between families and the BIG W brand. By focusing on creating value for ticket holders rather than just brand visibility, we ensured the interaction with BIG W became an extraordinary, memorable part of the overall experience.
Proof that curiosity pays off
Massive reach
Successfully engaged with 120,000 attendees across Adelaide, Brisbane, Sydney, and Melbourne.
Strong conversions
Drove new customer sign-ups through the strategic photo-sharing microsite with tangible purchase incentives.
Enhanced brand positioning
Reinforced BIG W's credibility as the premier destination for Hot Wheels products through authentic, value-adding experiences.
Lessons in curiosity
This campaign demonstrated that effective sponsorship activation doesn’t require extravagant budgets — it demands curious thinking that adds genuine value to the audience experience. By asking, “How can we make BIG W an organic, exciting part of this Monster Trucks adventure?”, we created moments that resonated with families while delivering measurable business results.